Ruoka & Matkailu-päivä 1.11.2013

Sweden's strategy for culinary tourism, Anne-Marie Hovstadius 

Ruotsi on valittu; 4th place, Lonely Planet - Best Travel 2014

The plan;

Five focus areas

*Primary production

*Food production

*Puplic food

*Restaurants

*Tourism

The Tools

* Rules and regulations

* Special fund for development

* Communications strategy

The communication strategy;

1. National development 

2. Global PR

3. Focused martening

Keys to successful food destination;

The Bottom Line; 20 000 New Jobs in 2020

Sweden - The New Culinary Nation

Mutta loppuun...

Hovstadiuksen puheen erästä lausetta lainaten;

"Suomessa on terveintä ruokaa koko maailmassa" :)